Discover What Drives Your Leads—Straight from the Source

Unlike traditional tools that rely on cookies and tracking scripts, OmniBuddy collects attribution data directly from your users through smart micro-surveys. This means we can capture offline conversations, word-of-mouth referrals, and multi-device journeys that traditional analytics miss. Plus, we're completely privacy-compliant and aren't affected by ad-blockers or cookie restrictions.

You can be up and running in less than 5 minutes. Simply add our lightweight JavaScript snippet to your website, choose from our pre-built survey templates (or create your own), and you're ready to go. No complex integrations or technical expertise required. Our smart configuration wizard will guide you through the entire process.

OmniBuddy works best as a powerful complement to your existing analytics stack, not necessarily a complete replacement. Traditional analytics are excellent at tracking digital behavior and quantitative metrics, while OmniBuddy excels at uncovering qualitative insights, dark social channels, and offline touchpoints.

The most successful companies use OmniBuddy alongside their current tools, creating a more complete picture of their marketing effectiveness. This combined approach gives you both the "what" (from traditional analytics) and the "why" and "how" (from OmniBuddy), resulting in a more nuanced understanding of your marketing performance.

We offer integrations with popular analytics platforms to help you combine these insights seamlessly.

While Google Analytics is great for tracking website behavior, it often misattributes up to 60% of traffic as "direct" due to dark social, multi-device journeys, and privacy restrictions. OmniBuddy provides more accurate attribution data by getting information directly from users. Our customers typically discover 2-3 major traffic sources that their traditional analytics completely missed.

Great question! We've found that users typically recall their most memorable touchpoints—those that made the biggest impression. While users might not recall every step of their journey, the touchpoints they do remember are often the most influential in their decision-making process. From a marketing ROI perspective, knowing which channels create the strongest impression is incredibly valuable. It helps you focus budget on what actually sticks with your audience.

Additionally, our survey design reduces recall bias by asking users soon after conversion, when the information is still fresh. We also use smart prompting techniques to help users reflect on their journey more accurately without leading their answers.

Our AI-powered timing system ensures surveys appear at the perfect moment in the user journey (typically during natural pause points like post-signup or post-purchase), typically achieving 30-40% response rates without disrupting the user experience. The surveys are ultra-short (usually just 1-2 questions) and can be customized to match your brand's look and feel.

We've designed OmniBuddy to be as frictionless as possible, using several strategies to prevent survey fatigue:

• Ultra-simple, one-click surveys that take seconds to complete
• Strategic timing that hooks into natural user flows (like onboarding or post-purchase)
• Visually appealing, brand-matched designs that feel like a natural part of your site
• Mobile-optimized interface that works seamlessly across all devices

These approaches help us achieve typical response rates of 30-40%—significantly higher than industry averages for traditional surveys. We also provide a sampling methodology that ensures statistically significant insights even when not everyone responds.

We primarily use pre-defined answer options in our surveys for clear, structured data collection. These options are industry-specific and continuously refined based on patterns we observe. We do allow optional open-ended responses for additional context, which are analyzed using advanced NLP to normalize and categorize the responses.

Our platform intelligently adapts—adding new options that emerge from open responses and removing options that consistently go unused. This creates a dynamic system that captures evolving marketing channels while maintaining data clarity.

Our AI is far from just a buzzword—it's a core part of our technology. We use state-of-the-art large language models (LLMs) to perform several critical functions:

• Processing and normalizing open-ended responses to identify common themes and new channels
• Detecting emerging trends across responses to help you stay ahead of changing marketing dynamics
• Intelligently curating survey options by automatically adding new relevant choices and removing unused ones
• Generating insights reports that connect dots between different data points
• Optimizing survey timing and presentation based on user behavior patterns

The result is a system that continuously improves, providing increasingly accurate and actionable insights over time.

Yes, OmniBuddy is 100% compliant with GDPR, CCPA, and other privacy regulations. We don't use cookies or tracking scripts, and all data collection is transparent and consensual. Users explicitly share information through surveys, and we never collect or store personal data without permission. Our privacy-first approach means you're future-proofed against upcoming privacy regulations.